collections of things

I'm a big design geek and there's been some activity recently about cultural design in the US and over in England. There's an issue of big, grandiose, iconic things . . . like double-decker buses and phone booths. But it was in discussing the cultural impact of smaller pieces that left me intrigued.

Like stamps, for instance.


















I, for one, have always placed a negative connotation on the damn things -- they're one of the most unpredictable household staples. But if you take a step back and think about it, stamps (much like currency) are objects we obliviously touch a great deal in our lives . . . but also objects that reflect who we are as a culture.

Which leads me to my real interest here: collecting stuff.

Our iTunes collections have hoards of songs we'll never listen to (I think my iPod holds 40,000 songs -- why?), our friends/followers on social networks are expected to be not just big, but constantly growing, and our cultural drive to excel professionally leads us to measure our success by the money we collect in our bank accounts. But what's behind all of it? Why are we collecting? And is it a phenomenon that's uniquely human?

I'd like to point to an example that's all-too-current: professional recruitment. I've had many conversations previously with some ad friends about the present state of the typical ad agency (at least in the US, not to exclude our friends abroad) -- we always seem to come to a frustrating hault in the conversation. There are many examples I can think of where very talented people are vetted (not recruited) by agencies, but alas there's no way to keep them around. Looking at it another way, agencies find talent they want to collect and keep on their desks, but they don't have the capacity to do it.

This may sound like a personal complaint, but it's honestly not -- it's a mix of personal confusion and professional worry. What would the world be like if agencies were able to collect outstanding talent, rather than just keeping around mediocre talents for the time being? Is there a value beyond just relying on headcount right now or money right now? Aren't we playing with big risks on the table when we rely on miraculously-timed, perfectly-executed recommendations from higher-ups?

I think of Pogs as a stellar analogy here. Remember those things? Playful (arguably stupid) simplicity in game form. We built our collections, shared some, created some, and cried/cheered when we made a big trade with a sibling. Essentially, though, they were all the same stupid things: paper circles. But we attributed our own value to each one; they were each unique. To us. One person's trash is another person's treasure, right? There's definitely some subjective thoughts in what is "good" when it comes to a damn Pog.

Isn't the same true with people, though? No offense to those few geniuses out there -- I hope you're found immediately and given paychecks.

But long-term, what are the implications of treating personalities and individuals as commodities? instead of collecting the great ones, like they're one-of-a-kind-can't-miss-out-on-this treasures?

Maybe as a culture, we ought to have a think about our people in addition to our cultural objects. Both should be designed to be collected.

Just a thought -- a little half-baked, but maybe it'll lead to something else.

thus opens the thought laboratory

I recently found Say Everything in the half-off section of Strand, and just wanted to say that it's a fantastic read so far. Granted, I'm only about halfway through the thing, but it's definitely a read that drags out some thoughts.

I'll save any sort of synopsis for another time. But one of the biggest thoughts that's been floating around in my head has been the idea of experimenting with your online voice.

As a creator. As writer. As a curator. As an innovator. As a planner. But most importantly, as an individual.

Although the book fills in the details of an often-overlooked blogging history, my mind can't help but spot my own story juxtaposed on each dramatic tale. It seriously made me think about how I've involved myself in the changing blogosphere over the past decade or so. Starting with LiveJournal, playing around with WordPress . . . and eventually moving on to bigger and better things.

Probably the greatest attribute of blogs (and with other things, like twitter/etc since the introduction of blogs) is the license of thought they give people. There's something very powerful in that innate automaticity. Something we as people can learn from, and something we might be able to extend to the brands of the world.

But anyway.

Here I am, still ranting about things online all these years later. Although I seem to have a pretty good idea of what my voice sounds like (test, test), I would argue that no one truly understands everything their voice can do (or has done) for the world.

Enter some dabbling in the online world of verboseness and excessive self-expression.

Without getting too far off-course here, I wanted to take a moment to sort of broadcast a self-assigned project/goal/expectation thing I've agreed to take on:

I'm going to be clicking "publish" each day in September. With whatever thoughts I have to share.

Why, you ask?

Simple. I believe our voices should be used in laboratory-like settings as a way to showcase our thought processes. It's something I feel very strongly about, but I think it's something that everyone could improve upon. Thinking, voicing, sharing, etc. All very strong ingredients in powerful communication, and I'm pretty sure concocting a lab-like context will produce some sort of great end-product. Not sure what it'll be, but I can feel it in my gut. (If I knew what the benefit would be and could clearly communicate it, I probably wouldn't need to dedicate a month of my life to voicing up.)

This thought laboratory concept isn't new for communications, though; it seems to be popping up all over the place. BBH, Jerwood Space over in London, Ajou University, Havas Group, MIT, etc. All really great stuff. What can we learn from them?

I'm not entirely sure what'll happen over the next month, but I look to Russell for another great example of this little experiment -- thoughts are forked over, and other thoughts follow. It can only be great, right?

Well, anyway. I just think it's a really great project for myself. One I'm happy to take on as I seek out some sort of next step in my planning life.

'Til tomorrow, cheers.

image c/o thatwasmyfoot.my-expressions.com

building things, architecture and playful learnings

Recently, I've had unfettered interest in building things. Not sure why. Maybe this is to blame, or possibly because I've been mesmerized by this recently. Who knows.

Anyway, I've always been a big proponent of creating cool shit, so this new fascination doesn't seem to be a big surprise. But I'll take it in stride. I think there's something very insightful in store for all of us once we start creating things. Drudging up the creativity inside ourselves helps us understand our voice as people. I really do believe that.

I stumbled upon the book 101 Things I Learned in Archtecture School, by Matthew Frederick. Actually, it seemed to find me -- to be honest. During my Saturday afternoon wanderings in various bookstores around the city, this book was just staring at me. Every time. So, to give it the attention it deserved, I finally broke down and bought the damn thing.

And I'm glad I did. Really, really glad.

First off, it's a delightful coffeetable book. It just has that aura. It's small, has a cardboard cover, and contains one-item-per-page contents.

Secondly, it gives a very clear review of key themes that hold together the study of architecture. Written by a seasoned architect, it was written as a resource for architects and architecture students alike . . . sort of a continuous reflection of the field. After all, the first line of the preface reads: "Certainties for archtecture students are few."

How helpful of him! The architecture community should be pleased that Cliffs Notes finally got around to them.

But, arguably, so should the ad community. Here's why:

Architecture is very much like planning, and creative communication even. It's about understanding the how people are going to interact with something. Whereas engineering is actually being able to build complicated things (sorry to my engineering friends for the convenient oversimplification), architecture is about conceptualizing and designing them so that they better a human experience.

I highly recommend reading the whole thing, but I wanted to share a few of the points with you to give fodder to the discussion over the similarities architecture and advertising share. Here are 17 of the most insightful pages I tagged while I was reading -- again, as you read these, think of how we might be able to extend these truths to the brands we play with every day.

1. Sense of place - Genius loci literally means genius of place. It is used to describe places that are deeply memorable for their architectural and experimental qualities.
2. Parti (the big idea behind a piece of architecture) derives from understandings that are nonarchitectural and must be cultivated before architectural form can be born.
3. Reality may be engaged subjectively, by which one presumes a oneness with the objects of his concern, or objectively, by which a detachment is presumed.
4. "Science works with chunks and bits and pieces of things with the continuity presumed, and [the artist] works only with th continuities of things with the chunks and bits and pieces presumed." (from Robert Pirsig's Zen and the Art of Motorcycle Maintenance)
5. Being process-oriented, not product-driven, is the most important and difficult skill for a designer to develop.
6. The most effective, most creative problem solvers egage in a process of meta-thinking, or "thinking about the thinking."
7. There are 3 levels of knowing: (1) simplicity, (2) complexity, and (3) informed simplicity.
8. If you can't explain your ideas to your grandmother in terms that she understands, you don't know your subject well enough.
9. Beauty is due more to harmonious relationships among the elements of a composition than to the elements themselves.
10. A good building reveals different things about itself when viewed from different distances.
11. "Less is more." (Ludwig Mies Van Der Rohe)
12. Properly gaining control of the design process tends to feel like one is losing control of the design process.
13. All design endeavors express the zeitgeist.
14. Manage your ego - Don't ask what YOU want the building to be; instead ask, "What does the BUILDING want to be?"
15. Limitations encourage creativity.
16. The chinese symbol for crissi is comprised of two characters: one indicating "danger" and the other, "opportunity."
17. Just do something.

Honestly, just reading this list won't do the book credit; there are wonderful sketches that illustrate points so well that sometimes you don't even need to read the text. Really great stuff.

Sorry I couldn't make it to 20, guys. But this even seems to be a bit much to throw out there.

Seriously, buy the book. It's totally worth it. (Remember what I said about the coffeetable-ness) Then let's chat about it.

Cheers.

we all scream for sharing!

This is one of the most frightening things in life: a screaming child. Why is it happening? What set it off? How do you stop it?!

Sometimes, you can't help the situation. But there's something that we can all take away from this kind of situation (other than to never have kids, of course).

One of the benefits of working in a big city is that you not only work in the big city, but you get to spend your weekends in it. For me, there's really nothing more relaxing than walking around a bit, reading, sipping on some coffee. All while people watching. And with a city with millions of people, that means millions of opportunities for inspiration.

But then you have faces like this one above. The shrill scream near a 5th Avenue ice cream cart made me want to run to the west side and never return. It was horrid and I wish to never relive it.

But when I saw why the little girl was screaming, I thought of something really interesting -- she wasn't just screaming for the sake of screaming. She was screaming because her tourist parents were making her share her ice cream with her little brother. Apparently, if I'm interpreting her cries correctly, she was not liking that idea very much . . .

What is it about sharing that makes us all wet our pants with frustration?

Is it that our momentary happiness will be interrupted and distributed in an all-too-communist sort of way? Is it that we as humans are genuinely individualistic and hedonistic? or is it because of a cultural pressure to create our own happiness and success that we see sharing (even a little) with others as some sort of unnecessary step backwards?

Maybe it's none of the above.

But let's consider this topic with a wider scope. What if we're talking not just about ice cream, but about ideas. Or thoughts. Or information of some sort. Even though we're grown adults in the business world, do we still have that inner little girl screaming bloody murder because someone is telling us that we ought to share something we think is rightful ours?

I had an interesting discussion with a fellow planner this week about the value of sharing when it comes to advertising and innovation. My purpose here isn't to lay out the argument for sharing -- I'm not entirely sure it's worth my time to do so. But it is worthwhile to ask ourselves a few very harmless questions:

1. What is our reaction to the idea of sharing information with other planners?
2. Why might it be valuable for planners to share more information?
3. How can we make sure to continue sharing in new ways?

After a quick read, these questions seem to be a bit leading. That's not my intent. I truly do think that sharing should be an vital part of any planning group, and the ones that find new ways to share are the ones that are getting things right.

Blogs are nice, and so are planning sessions . . . but it sharing will continue to take on new meanings, so it might be worthwhile for planners to lead the way.

Anyway, I guess everything could be summed up by saying: I advocate new sharing techniques and so should you.

Yeah, that's it, I guess. Cheers!

building knowledge structures

So often, it's unfortunately the case that words are tossed around without much attention paid to what they actually mean.

A pity.

Check out these videos (pieced together brilliantly by Maya Design) that attempt to wrap our minds around the concepts of "architecture" and "information" . . . both are digestible yet questioning. There ought to be more things out there with that combination.

Reminds me a bit of the Common Craft.

Anyway.

Information from MAYAnMAYA on Vimeo.

Architecture from MAYAnMAYA on Vimeo.

alarm ergonomics

This morning, something very odd happened. Oddly pleasant. My alarm(s) went off and I didn't immediately transform into some horrific monster-zombie-thing rising from the dead. Instead, I had this odd little voice inside of me say, "Oh, okay . . . I guess it's time to get up."

That's never happened before!

After hitting snooze, of course, I was able to pinpoint why my internal monologue was so well-tempered this morning: a fade-in alarm. Absolutely genius, ergonomically speaking.

Suddenly jolting in bed, throwing the covers up over my head, and running across the room to attack such a mind-numbing noise seems so unnecessary. Instead, I'm able to actually process that the alarm is just a well-intentioned, self-inflicted wake-up call.

I should've seen this one before. I warn people that I'm not a "morning person" and that most attempts to have a morning chat are futile -- I turn into a prehistoric caveman; one who hasn't fully developed socially appropriate language skills, but instead resorts to "get away from me" grunts. The similarities all make sense now.

So, bravo to the makers of the iHome -- your work boasts a wonderful user experience.

Anyway. Good morning, everyone.

a thought

After some recent soul searching, I wanted to share some of what I found.

Cheers.

combination of ideas

There's a certain collectivity in advertising that isn't quite as pervasive in other fields.

Here's an anecdote that might illustrate what I mean (without flat out saying it, of course): My family has started to understand basic advertising speak in the way that international children do when they dive into their first taste of the American school system after growing up in another country -- the need to survive kicks into high gear, so language becomes less and less of an obstacle.

When I start to mention BBDO or DDB or WK or OMD or PHD or KBP or GSP or BSSP or . . . well, TBWA, I've begun to get chuckles these days instead of head nods of encouragement. Why the chuckles? Well, they've picked up on the humor that sits on the surface of advertising nomenclature: every agency name follows the same pattern. And when you have enough of them, there starts to be some overlap. And the overlap, my friends, is where the humor lies.

But why is it funny? I'm too blasé to notice, of course, but it's interesting -- if not coincidental -- that so many groups of men (and yes, they were mostly men) came up with the idea to build a business around original ideas. Original thinking in a sea of sameness. Certainly interesting

But taking a step back, I think there's something worthwhile to consider for those in the business, as well as those not in the business. Although entrepreneurial enterprises continue to pop up around the world due to individual endeavors, advertising has developed a pattern of grouping some minds together, throwing a flag in the ground and starting work on "creative work."

(Don't let the passive aggressive quotations sway you away from my point; I've used them here just to show how common that phrase is throughout industry speak.)

When it comes to ad agencies, there's a unique habit of combining the best minds to create even better ideas, even if they seem to be replaceable and arbitrary on the surface of the matter.

That's a really, really great thing to have by your name. (Or names, rather.)

I've been intrigued for a while with the punctuation that agencies chose to use in their names. Some use "&" to connect names (or initials) whereas others use "+" . . . and still others use "/" . . . or used the other way "\" as is the case with TBWA. Recently, I've seen a resurgence in simply using commas, which is nice . . . although those agencies might be chastised in the industry for lack of symbolic creative connectors. But whatever floats your boat, I say.

So what does all this mean, and why is it so important to ramble on about? It's simple.

If there exists an industry that has such a deeply rooted history of combining minds to creatively solve problems, why are we not continuing to evolve that industry? The fact that we value other thoughts so much stands as probably the industry's greatest strengths. So why is there not a continual pursuit for new or better ideas?

And I don't mean new or better advertising ideas.

Arguably, there might be an answer to this question in the nature of teams. Teams combining, taking sides and battling over clients becomes a dirty, dirty game . . . and there are teammates jumping ship, there trades, there's cheating, and there's controversy over how much the other team is spending on half-time snacks when the annual budget can only afford orange slices and gatorade. (Apologies for the extensive soccer metaphor -- hope you could follow the nuances, though) Essentially, teams can be very good, but when the game goes on as long as it has, things can begin to go bad.

So I think it's time we start a new game. One that pins teams against each other in healthy competition, and one that brings different sorts of people and perspectives together.

In advertising, the goal should ironically not be advertising. Advertising problems can no longer be solved with advertising solutions. Everyone is losing that old game as we speak. We need to recruit people who favor design solutions, business solutions, technological solutions, social solutions. But most of all, there needs to be an understanding of the people solutions if we're going to get anywhere.

Winning games right now is fine. I'm happy to hear about victories in the field. But as we move forward, we should think about how awesome the game might be if we bring new people on board. Instead of resting on our laurels, let's play a really, really good game.

i'll try to stop stealing, despite my genius.

I just realized my last 2 posts have been planners' slideshare presentations. Sorry, Faris, but I'm not quite sure I'm stealing as you intended -- I'll try to pull from a wider range of sources.

But I don't regret snagging the stuff I did.

Just thought I'd point it out. Elephant in the room.

commit. don't campaign.

Some insightful thoughts from Paul Isakson on why campaigning is no longer relevant for brands. It's all about committing. Pretty popular right now on the plannersphere, but I thought it might be helpful to post it up here, too.

Cheers.

Modern Brand Building

View more presentations from Paul Isakson.

find your own planning style

A very precise (yet comprehensive) summary of a few planning styles out there. Thanks, Richard.

Thought-provoking, clear, introspectively curious. Like most good planners, I've found.

Cheers.
Developing your own planning style

View more documents from adliterate.

book covers

I'm not sure what it is exactly that grinds my gears so much, but I truly detest book covers.

I just read a post by Seth and it seemed to have got me thinking. So here are a few thoughts.

Let me back up. First of all, I only hate them when I'm reading the book. Here some example of when I truly love and depend desperately on the book cover:

While I'm shopping for a specific book title, I typically have the title and author stored in the back of my mind, but I scan for the image of the cover. Kind of like I'm matching a finger print. If the cover wasn't a part of the package, I'd be wandering around the bookstore for hours -- and if it were Strand, it'd be days.

If I'm looking at a new book on the shelf, I'm notorious for only looking at it if it's graphically pleasing. That is to say, I'm a whore for bright colors and odd arrangements of type. Most political books bore me before I even open the cover.

When I've finished a book, and place it back on my shelf, the book cover needs to be there. It just has to be. The sense of accomplishment or my knowledgeable existence is undermined if the object I place back on the shelf is not whole or complete. The book turns into 300 pages of insight and entertainment, to 300 pages of false hope and wasted time.

All that being said, it's imperative for me to point out that book covers (or jackets as they're often called by middle school librarians) are not to be kept on during the reading process.

They slide up and down, thereby distracting the reader from the contents of the book.

They capture whatever your hands have been touching throughout the day -- and in New York, the last thing I want on my pure white book cover is subway grime and the coughs of NY Independent Elders, as I call them. (As a side note, I'd like to point out that I try my best to stay away from both of the aforementioned items on my trek back and forth from work . . . just to clear my name.)

They are not bookmarks. The flaps of a book cover should not be used as bookmarks -- a post-it note folded in half fulfills the function much better and more appropriately than flaps that were created to grip desperately to the edges of a hardcover book.

Obviously, this is a touchy topic for me.

I'd just like to point out that I do not judge other people for their use (or misuse, rather) of book covers -- they are free to use it however they please. After all, they bought it with their own money -- who the hell am I to dictate how-to instructions for their $13.95 purchase.

Thanks, Seth, for your post. And thank you, everyone -- your patience is much appreciated.

a rant over diction

I absolutely hate the word ‘advertising.’

So you can imagine the conversational obstacles when I explain what I do for a living and what I studied in school. And then there’s the confusion that sets in when I go into just how much I love advertising.

But I truly do hate the word. Loathe it. There are a lot of people that try to wean themselves off of bullshit marketing terminology in order to make their everyday speak a bit more “real” or “human” or -- my favorite -- “social.” But in my opinion, merely finding a temporarily admirable substitute for a word you so desperately want to use on a day-to-day basis is no way to operate in business. Say what you mean, I say.

There are many reasons for my belligerent diction. Built-up over time, they seem to have erupted out of suppression and continually fuel my boundary-pushing planning style. But in the interest of time, consideration and simplicity, I’d like to point out 3 of the major reasons.

(1) It assumes things too willingly.
We all have our weaknesses. Or those things in life that we can’t seem to muster up any tolerance for. One of mine is belabored, redundant, verbose client briefings. You know the ones – where the language about objectives and methods and strategies and ideas and product somehow goes from the mouths of people sitting at one end of the table to nodding heads sitting at the other end.

Yes, these are important moments in a business conversation. Yes, it’s an awesome time to get everyone on the same page. And yes, it’s the ideal time to ask questions.

But what I have no patience for is an assuming speaker (and audience, for that matter). Why is the answer “advertising”? And how – exactly – do you know that it will clearly show two product benefits in a 30-second TV spot?

To me, advertising (I’ll continue to use the word in this context simply for clarity sake) is only a solution to the business problem. But it’s not always the solution. So I’m not entirely sure why problems are brought to ad agencies and they’re told to “fix it with advertising.”

Instead, those meetings should be about talking about the legitimate problem being faced, and inspiring everyone in the room to embrace every possible solution.

(2) It connotes a quota for success.
Beyond just assuming the solution at the beginning of the process, assuming the word “advertising” into everyday conversation sets up a very specific forecast for “success.”

If we can all agree that we’re starting at point A as a team, and we look off into the horizon at point B that was oh so eloquently described in that initial client meeting, what role does a group of creative thinkers play in the process other than figuring out a way to hop on board the TV spot band wagon and hope it’s the most creative, award-winning, category-redefining, results-driving TV spot there is (and ever will be)?

A very small role.

But why? If agencies are really set up to be hotbeds for creative thought and problem solving strategy, why is a quota of specific media or a list of “important” benefits set-up at the beginning of the whole process? That’s like giving a child a puzzle and saying, “ You can only use your right hand with this one, because you did such a fantastic job with the last one.”

But what would happen if there was less assumption at the beginning of the process? What would the solutions look like? Would there be inclusion of things beyond just profit? Or ROI? Or purchase intent? Or other such traditional things?

I would argue that there might be more room for other important success trackers. Loyalty. Sociability. Happiness. Connectivity.

You can’t create a quota for connectivity.

(3) It suppresses childlike creativity.
I know at this point it seems ridiculously cliché and – given the industry we’re in – a bit surface level, but one of the truly remarkable messages that a brand has offered to consumers is the idea of “think different” offered by Apple. Truly genius.

Why is that?

At least to me, it seems that there is much more long-term value in being different, rather than just new or better. Being different involves a very purposeful repositioning – not just on the product or brand side, but on the consumer side as well. When someone strolls into an Apple store to buy an iPhone or Mac of some sort, there’s a certain popular irony – although everyone seems to have one of these little boxes of technology, a simple transaction can bring me that “difference” I so desperately yearn.

Before my Mac, I was regular. After it – even just 30 minutes after my regularness – I am different. But not just being different, but thinking differently.

That’s an inspirational thought, albeit a bit commercial and ironic.

But think about the implications of that moment for the development of advertising. There is a clear (and at this point, quite popular) value of thinking differently. Thinking new, better, best, updated, or even shiny is sometimes valued, but different is always valued.

I’m not entirely sure we should be denying anymore that “different” has many faces.

When I was in 3rd grade, I vividly remember a number of situations when a problem was given to the class and each set of partners would have to work for 30 minutes to find a solution. The catch? There was not one right answer.

That pissed the hell out of us. Even as 9-year-olds, you could have probably seen the smoke shooting out of our ears. But the nice part of being a child is you get over things much quicker, so we dove right in.

When we presented our solutions to the class, I remember being absolutely astonished at the final presentations. Some people used colored papers, some mimed their solution (which I always chalked up as undeniable laziness), while still others built things out of chairs in the hallway.

It was a really cool moment. Everyone did something differently, but each solution solved the “problem.” (I use that term loosely, as I’m not sure I believe 9-year-olds truly go through many problems in their puny little lives).

Fast-forward. I’m not sure our advertising adventures should be treated that much differently from those projects we worked on when we were 9-years-old. There is still the initial problem. There is still a call for “help” with it. There is still that initial frustration that it hasn’t been figured out yet. But most importantly, there is still the potential to solve it in the most creative way possible.

Why? Because there is a value in thinking differently that is sometimes beyond words. And using the word “advertising” throughout the process of solving tough communication problems is not solving anything differently. It’s not even getting us to think, most of the time.

It’s time we throw the word away. We shouldn’t be solving problems the way we already have. Instead, let’s solve problems the best way we can.

wise words

"We have millions upon millions of human tapeworms thriving in the Western World, making love to their
Powerpoint presentations,
feasting on the creativity of others."

- Hugh MacLeod

Check out more of Hugh MacLeod's thoughts here.

food + photos

Yes, I'm a 4-year-old at heart.
Yes, I occasionally play with my food when I'm done with it.
And yes, lots of people take pictures of random crap.

But this collection of images goes beyond simply feeling childish or playful.

And it's certainly not random crap. (Well . . . not crap, at least.)

And it's not just another fabulous photographer (with all due respect).

For a brief moment, I'm suspended from the realms of a pleasant Amsel Adams and Martha Stewart wizzardry to a world of fantasy, possibility, life and energy. And it's a fantastic world to live in. Even if it's just for a few seconds.

An interesting world, to say the least.

"Akiko Ida is Japanese. Pierre Javelle is French. They met studying photography," says their Web site, minimiam. The site itself is set up to bring you through a dream they had, but they levetate you so well. You truly believe you're in the whipped frosting hoping to sled to the bottom of the bowl. It's the confusion over what's actually happening that keeps you clicking.

We might all be able to inspire people more easily if we not only combine different arenas of interest, but also suspend all assumptions people might have for what these arenas ought to yield.

Just a thought.

pictures c/o Inventor Spot

ironic venician turnaround

Venice -- one of the guiltiest of guilty cities in this sudden environmental plea to rid the world of bottled water -- is trying a push towards tap water with a little bit of advertising. Great article in The New York Times explains how "the mayor's water" might actually be perceived as a viable option so long as it's branded and they can squeeze an Obama reference in there.

Oh, and the mayor has to be the spokesperson.

Whatever it takes, I guess.

we are the champions!

We won! Here's some more stuff on the competition. We showed up in the Washington Post the next day, but it seemed to be more of a story showing allegiances to local contenders.

And here are a few original works that Andy digitized to commemorate the occasion:















































Not sure you could tell from the picture, but there was no metal or ribbon . . . just a giant glass cup, of sorts.

Still pretty cool.

And an unreal experience, for sure. Thanks to everyone out there who pitched in.

where does all that creativity come from?

One of my greatest weaknesses, I'll admit, is that I assume everyone else wants to paint bigger pictures. Of course, there are times when details need to be considered -- however, my mind prefers to linger in the times when the only limit is the sky, the only deadline is ultimate satisfaction, and the only materials needed are human brains and time.

That sounds like an oversimplified recipe for disaster.

And it is. With groups of people, there needs to be a shared understanding of the goals for a project. Objectives. Whatever you want to call them. The finish line.

Establishing that picture is where things get tricky. It begs the question: If we're supposed to inspire new solutions, how do we set-up that sense of finality while also instilling an opportunity for unprecedented creativity?
This question pops into my mind everyday. Unfortunately, still don't have a solid answer. But here are some of my thoughts:

Leveraging creativity is key. At the end of the day, the end product is the measure of success. More often than not, it might be generally agreeable to think that any sort of creativity brought to the table is going to matter more than the source of the creativity. So long as an idea is creative and gets the job done (and vice versa), we can move onto the next discussion.

Ideas suck without self-efficacy. I guarantee it. If there is no solid belief in the final idea, might as well shut down shop. Not even worth forking over the idea. So, what implications does this have for intragroup motivation? I'd imagine it doesn't really matter if creative-type people are the only ones that feel positive about the project -- if someone doesn't feel quite right about what the group's doing, that's an issue. Leveraging self-efficacy is a precursor to creativity. Even for non-creative folk.

Creatively communicating thoughts inspires the first two things. Creativity is a fickle beast. That's for sure. It's sly as a fox. Hit or miss. Whatever cliche you chose to use, it's difficult to describe exactly what it is in only a few words. But it's important to gain a personal understanding of what it is and where it came come from. Incorporating creativity into every thought can lead to unbelievable outcomes . . . but only if the different forms of creativity can speak to each other. Designers, account people, verbal people, visual people, strategists, planners, clients. Everyone. Creativity at every stage of the game will always be important, but understanding how to communicate will make or break a great idea. Inspiration is a byproduct of this communciations.

So as my head is still in the clouds, I can rest assured that such levetation is fine. But everyone needs to find a way to get their head up high as well. It shouldn't be a game of Simon Says, but it most certainly should be a game of . . . well, a winning one, whatever it is.

Establishing the picture we're looking at is not something only a planner should be doing. Getting the picture right involves everyone.

But the planner should just be accounting for these necessary ingredients.

iConic

coke is clean

Cleanseat
by foxkakashi

for, to, with

For those of us with brands in front of us on a daily basis, there are three questions we stumble upon regularly in our thoughts and our interaction with consumers and clients alike:

1. What are we trying to do for those brands?
2. What are we trying to do to those brands?
3. What are we trying to do with those brands?

Whoa. One word difference. But a world of difference.

I jotted down this quick list of possible responses as I thought about what different sorts of agencies have to offer a client. Design agencies are more likely to focus on making a brand beautiful, understandable and liked, whereas a media/ad group might be brought in to focus on making a brand profitable, liked or a leader in the category.

But more importantly, I'm pretty sure any communication-type agency should be thinking about the big picture -- each of these elements is simply a cog in an ongoing cycle of success.

I'm pretty sure the best thinking for a brand keeps tabs on all of these elements -- plus others -- as an ongoing reality check.

kiss the frog

natural patterns

Patterns pop up in unexpected ways, including one mentioned in a quick column from today's NYTimes. Looking at urban planning from a mathematical perspective:

The mathematics of cities was launched in 1949 when George Zipf, a linguist working at Harvard, reported a striking regularity in the size distribution of cities. He noticed that if you tabulate the biggest cities in a given country and rank them according to their populations, the largest city is always about twice as big as the second largest, and three times as big as the third largest, and so on. In other words, the population of a city is, to a good approximation, inversely proportional to its rank. Why this should be true, no one knows.

This pattern may have been first observed when looking at cities, but it pops up also when looking at elements within those cities, as well: the infrastructure, the people, the cells.

Absolutely astonishing, and very well written article. Definitely worth a few minutes of your time. Steven Strogatz finishes up by noting, "There may be deep laws of collective organization at work here."

mr. and mrs. human head

completely caught up with my google reader

ah, the sense of accomplishment.

voice be taketh away

There's a point in The Little Mermaid where the screen creates a frame around Ursula's mouth as she utters "your voice" with possibly the creepiest and most sinister tone in cinematic history. It was awful. Yet awesome, even all these years later.

An important theme that keeps running through my head is the reality that your voice doesn't have to be sacrificed to get where you want to go. However, arguably, we all eventually seem to lose our voice -- knowingly or unknowingly -- at some point in our lives in order to get something (or somewhere) we want to be.

Does this have to be the case? And let's take inventory: where is my voice right now? Where has it been over the past few months? And where do I want it to be?

And my blog. My poor, poor blog. You'll notice there was a substantial gap in my entries, and a number of events have transpired since that last entry in February. Apologies. This manifestation of my voice as a brand thinker seemed to take a hit as I worked in real time on brand-like things. A few really spectacular things have happened over that time, including finding out about my future plans at Saatchi & Saatchi and our group's win in NYC earlier this month. (Quick celebratory party. Okay, now it's over. Thanks for coming.)

But, unfortunately, my writing has been lousy. More importantly, my quick thoughts have not left my head. And that, I've discovered, is the most beautiful part of keeping a blog. Yes, it's nice to read/see/observe/celebrate what other people have to say. But a lot of the time, the most impactful role that this blog can play is the same as a journal -- not with the "dear diary" shenanigins, of course, but for me to showcase unedited, quick tidbits.

I've been trying my darndest to keep up with my ever-growing google reader during this hiatis, though. Russell had a lovely entry on jottings a while back that really got me thinking (as his entries typically do). Living an increasingly busy life, which will most certainly be exacerbated by a move to new york, there is little time to feel overwhelmed. Quick little thoughts are equally important as big, mammoth ideas -- both have a place at the table. My voice is perfectly well suited to produce either, so why really focus on the latter within this blog?

And blogs ought not fulfill just one role.

If this here blog is really going to be an accurate representation of my voice as a plannerly person, it's high time I realize that big, little, medium, grandiose, puny, awkward, intelligent and different thoughts are allowed time in the exhibit. In fact, it breaks up the monotony I've discovered in a lot of other blogs out there in the "sphere" of blogs.

So, come listen to me sing. I've cracked open the seashell necklace. And destroyed the evil octopus. We all should start singing more.

And showcasing different sorts of ideas.

Just a thought.

thinking about brands

Read a very refreshing book yesterday -- I ordered it a few months ago, but haven't had a chance to really sit down and give it an appropriate amount of time.

Brand New Brand Thinking: Brought to Light by 11 Experts Who Do

Absolutely great read. Any person who works in the general proximity of brands ought to give it some attention.

A number of really great essayists here, all of which offered a unique perspective. Some of them contradicted others' thoughts, so I'd be intrigued to see them in the same room to duke it out. Because they're such brilliant thinkers, though, they'd probably strike some sort of truce before even sitting down.

The book itself is practically oozing advice, wisdom, insight, inspiration and the sort. But two very important points stood out to me:

• Planning is like being cool: one cannot simply call him/herself a planner without the actual creative brand thinking to back it up.
• And planners need to get out of their heads to make a real difference in group-based thinking and strategy.

Delightfully refreshing and will most assuredly be revisited in the coming months.

i'm a sucker for these sorts of things

A SHORT LOVE STORY IN STOP MOTION from Carlos Lascano on Vimeo.

things i believe but cannot prove

A great planner/blogger/inspiration recently listed 10 things he believes, but cannot prove. Good for him, I say.

And to commend his brave and honest efforts, I will do the same. Here's my list:

(1) Colleges actually have a thin layer of film surrounding them thus creating a bio-dome or physical bubble; there is not simply a metaphorical bubble, actually.

(2) Everyone has something very closely related to a security blanket.

(3) Lasagna was initially referred to as 'ambrosia' before being widely consumed by mortals.

(4) The more one knows about brands, the more help one can offer to non-brand things in life.

(5) Beer, wine, tea and coffee have some relation to earth, wind, fire and water, respectively.

(6) Syracuse tour guides are born to be liars, and under-reporting annual snowfall and inhumane weather conditions is merely an exercise of character for them.

(7) Siloed media agencies will not last very long by themselves. And the same is true for digital shops.

(8) Everyone has a capacity for creating beautiful design, but life presents distractions, obstacles and veils to hide behind.

(9) The best musical artists are reincarnates of each other, with a few forest animals interspersed in the shared biographies.

(10) Listening is 10.5 times more valuable than speaking. And writing things down is only about 5.4 times more valuable.

a change on the hilltop

Awkward Family Photos

A lovely romp down memory lane. Have a look-see. And a good laugh.

picture c/o http://awkwardfamilyphotos.com

back to the grind

Wow.

Can't believe it's been over 2 months.

Being "busy" doesn't seem to suffice as an excuse, but I've discovered that not writing thoughts down in this things seems to have a snowball effect.

I've got a few things to spill into this thing. But putting one in writing before another seems wrong. For at least this post.

Consider this a clog remover of a post. It's just to get things going again. Priming the pump.

Check back soon. More interesting things will be outlined.

Me thinks.

cooking lesson

Beatbox Fame Game
by loranger

saviano, italy - Google Maps

Saviano, Italy - Google Maps

emotionally draining

TasteSpotting

a delicious look at trends for your tongue.

kids say the darndest things

Besides just showcasing kids for primetime comedic purposes, there is something really admirable about people who turn to kids for directions to the truth. Or a truth, in some cases.

Obviously admirable for other reasons, Unicef values the opinion of a child. So awesome. Keeping the control in the hands of those who have little control in other aspects of their lives.

Check out some more information about their methodologies and rationales.

I encourage everyone to click through the actual findings, as they present it very nicely. But here are 10 imperatives they've listed for children of the world; BY children of the world.

1. Leave no child out
2. Put children first.
3. Care for every child.
4. Fight HIV/AIDS
5. Stop harming and exploiting children
6. Listen to children
7. Educate every child
8. Protect children from war
9. Protect the earth for children
10. Fight poverty; invest in children

None of these should serve as a surprise - but interesting to think about through the voice of children.

reinvention of time

Portrait of an INFJ

Portrait of an INFJ

It's always interesting to read the occasional self-analysis.

Strangely introspective; deliciously accurate.  

recess in a recession

Planning : Advertising :: Building a playground : Recess

It may sound like a bit of a stretch, but this thought came to me the other day.  It seems as if great advertising (or creative thought in any field) can only come about if it's grounded in a solid base or strategy.  The planner's job is to understand the big picture, and to inform/inspire creative minds to run off and play.  

This thought first popped into my head when I looked at the face of a bewildered creative - then looked next to him at a creative who truly understood what the "playground" looked like.  It was identical to the forlorn face of a child who had to stay inside during recess - he didn't quite understand why, and it seemed ever so perplexing to him.

Interestingly, creatives are still allowed to go to recess in a way, despite the decrease in job options for others.  In fact, it's encouraged.  I don't think this should be viewed as a bad thing - if we take the creative innocence away from this unique group of talent, how should we expect a business of creative thought to survive?  I could take this off the deep end by pondering about what role creative thought will have in society, etc . . . but maybe another time.

Essentially, I think we need to think about the creatives.  Because their work is precious.

So, as planners, how can we ensure that every playground we build is the most enjoyable for the creatives?  I might argue that we listen to what the creatives want, similar to the way we so attentively open our ears for consumers.  

Just a quick thought.  

trends for my birthday

My attention is showing its true colors.  

The majority of conversations these days seem to start out with something like "In this troublesome economy . . ." or "Consumer confidence" blah blah blah.  The blah blah blah is not underestimating the severity of the economic situation, but instead should highlight the need for the new.  Once our eyes begin to process and interpret stories or articles by first reciting some script about the economy, our minds eventually begin to accept this as a norm.  Taken out of context of course, this could get really annoying for our brains.

Regardless, my attention is beginning to fade with these sorts of openings - even if they provide adequate set-up for what follows.  Just an introspective observation of how we're interpreting the odd economic consequences the world is witnessing.

I digress.  The economy has surely had some pretty unfortunate side-effects.  As a sort of "economic decoration," I'd recommend you have a look-see here.  It's a little bit biased with its agenda towards the end, but it's an interesting combo of technology, economic truth and beautiful, amateur-created music.  Delightful animation.  

But I've noticed that gift giving comes with some interesting and slightly awkward emotions.  Less of an expectation, but certainly an equal amount of obligation for the receiver and giver, respectively.  Odd, right?  Unfortunate, yes.  But I think it will make people truly monitor their presentation of valued objects at a time of pure celebration.  I'm keeping my eyes on the sales of candy 'n stuff next week.  Everyone should invest in this real heart -- show someone how much you really [anatomically] care. 

That being said, I have grown a bit apprehensive about birthday celebrations.  I can't help but think there is a nervousness and tenseness in the mind of anyone buying or about to receive a gift at this point in time.  What's too expensive?  What's too cheap?  What does the person want?  What should I ask for?  Wait, do I really want anything?  I don't even need anything!  Should I feel obligated to tell them something that I saw that I liked once because there is a slight possibility that they might buy something too expensive and I think they might be happier purchasing my coveted $10 token?  Hmm, questions.  All of which are valid.

I want this, though:  Color and branding workshop.  One of my favorite organizations.  They've been sending me emails for a few years now, and this is the first one that has really made me think about possibly attending - ironically at a time where my bank account laughs at me whenever I check my balance.  They bring a certain je ne sais quoi to the world of trend reporting.  They genuinely cater to a number of different industries, and point out the implications merely because of the intrinsic quality possessed in color.  Color in life.  Color in brands.  Color in psychology.  Color in fashion.  Etc.  Colorful wonderfulness.

How lovely.  What could be better than a discussion of color and branding trends and research in NY?  Nothing.  Absolutely nothing.  

Except maybe some sort of promised post-graduate employment.  I guess that would be pretty stellar, too.  And cheap.  (*Not a begging plea for a job - merely a fact)

Alright, cheers all.

drinking measured in doughnuts

Iconoculture - Consumer Research Service: Trend Observation: "BuzzFeed.com"

a lovely refresher

negative brands

I wonder how GM feels about Rod Blagojevich riding a GMC to his impeachment.

I suppose we'll just have to wait 'n see . . .

don't get lost

Hmmm.  Found this on the w+k blog . . . coincidentally while developing a parallel strategy for something else.  Incredibly interesting, and impeccably timed.  Humorously existential.  The blogging gods are with me in spirit.  And by that, I mean w+k.  

Strong message.  Lovely [as always] execution.  Nicely done.

Thanks for watchin' ma back.  (Or . . . following me, maybe?)

PS.  I was a bit disappointed I didn't receive a Holiday 5-pack from anyone.  Pshhh.

the need to conform

Why must I choose?  

Why can't I keep it my way?

Why do other people want to know?

Why must we think in black and white?

Why is this information located at the top of my profile?

Why is it not an editable field?

Why is this a semi-annual reminder alert?

Why is it phrased as if I'm three-years-old?

Why can't facebook refer to me as a person?

Why would other people want to know?

Why would you like to know?

Why is it phrased as a "profile update" scenario?

Why is it confusing?

Why is there "sex" but not "gender"?

Why should I feel compelled to change my information?

Why is the norm in a confusing world to NOT be confused?

Why am I "okay" with only one example?

Why must I choose?

Oh, phew. 

I found the opt-out potential stowed in the lower right-hand corner.

for some strange reason, i want chocolate.

Please have a look-see. This is a fantastic addition to the award-winning gorilla, and yet another addition to the spectacular push forward in life that Fallon is oozing from its pores.

I watched it 3 times before I decided to share it here. And laughed harder each time.

Fabulous.

clocks galore!

the haunting dialogue

Eerily comical.

looking ahead: heat at the end of the tunnel

Woh.

Been way too long.  Sorry. This one has some ramblings - the more time there is b/w posts the more haphazard the thoughts looks here.  So I'm going to embrace it.

Lots has happened since my last post, and I think it's only appropriate that I openly acknowledge such. My time has been occupied by finishing some papers and such (some of which I'm proud, while some of which . . . er, not so much), then I was lilly-padding from city to city and heated building to heated building during the holiday and post-holiday season. All of the hopping always takes a lot out of me. Always. As I was packing up my belongings (and then unpacking, re-packing, etc etc etc) I realized how anxious I was for the day I could finally settle.

Not "settle" like this:

Absolutely not. But settle like this:

(Unrealistic.  I know.  But let me relish my glorious, glorious post-graduate dream.)

Despite these forecasting feelings, I thoroughly enjoyed spending time with good friends and midwestern family people. Lots of coffee sipping, tea steeping, and cheese platters.

I also had a chance to breathe. A much needed inhale/exhale from a life race that shot out of the blocks mid-May and seemingly didn't have an end. Reflection is so essential, I have no other words to describe its importance. When I am not able to see the big picture, I feel like a deer shot in the leg -- if you watch it long enough, it will hobble off into the woods and curl up for an exceptionally long winter slumber. 

I digress. My mind was able to wander about, and it was oh so needed.

Whilst wandering, I was able to talk to a number of people in the biz. Absolutely great to chat with them, whether it was over the phone or in person for a drink or coffee. While in new york (between the wanderings), I stopped by Lowe - love the new space, and fantastic to see everyone! Despite Domenico's recent exodus and new ventures and the announcement about recent lay-offs, Lowe still holds a special place in my mind.  And heart, I suppose.  As I read about their work and their happenings, I attempt to suppress my bias.  But alas . . . 

It will be interesting to see how they progress.  All the best, guys.

All in all, a great break.  Why?  Simply because I was able to take the time to slowly shift gears.  From college thinking to whatever lies ahead.  By not placing my thoughts in a public setting such as this (and not even placing them in my non-lined notebook), intuition could take over and the internal compass could tell me where the hell I was.  I gained my bearings.  I found myself.  [Insert joke about the midwest here.]

So here I am.  Stuck in a far-off land blanketed by oodles of snow for the next few months (which I'm convinced is the horrible by-product of an ancient curse placed on this city due to a lost bet or soul-swapping shenanigans, or something of the sort).  Just like umbrellas in the rain, boots in the snow ironically don't really work here.  The Land of "Joke's-Permanently-On-You" as I like to call it.  My fingers are cold, but my personality wants the heater more than any bodily extremity.  

Despite all this, I feel energized and focused - and not just on the snow-shoveled passages on the Quad.  The stacks of work are taunting me, yes.  There is an incredibly difficult economy that desperately needs great minds to help it out, yes.  But there is a certain comfort now that I'm on the right path for where I want to go.  There's an end in sight and I feel invigorated to plow through to get some sort of warm, relaxing, comfortable sensation in the next stop in life.

 

Where will that be?  Don't know.  But doesn't [really] matter.  Cheers!