Read a very refreshing book yesterday -- I ordered it a few months ago, but haven't had a chance to really sit down and give it an appropriate amount of time.
Brand New Brand Thinking: Brought to Light by 11 Experts Who Do
Absolutely great read. Any person who works in the general proximity of brands ought to give it some attention.
A number of really great essayists here, all of which offered a unique perspective. Some of them contradicted others' thoughts, so I'd be intrigued to see them in the same room to duke it out. Because they're such brilliant thinkers, though, they'd probably strike some sort of truce before even sitting down.
The book itself is practically oozing advice, wisdom, insight, inspiration and the sort. But two very important points stood out to me:
- Planning is like being cool: one cannot simply call him/herself a planner without the actual creative brand thinking to back it up.
- And planners need to get out of their heads to make a real difference in group-based thinking and strategy.
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