Venice -- one of the guiltiest of guilty cities in this sudden environmental plea to rid the world of bottled water -- is trying a push towards tap water with a little bit of advertising. Great article in The New York Times explains how "the mayor's water" might actually be perceived as a viable option so long as it's branded and they can squeeze an Obama reference in there.
Oh, and the mayor has to be the spokesperson.
Whatever it takes, I guess.
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