a santa strategy

Around the world, ad agencies consider a number of different cultural differences as they develop communication plans to profess the unique values of goods 'n services.  Although I wouldn't consider their tip-toing around different cultural differences a sly manipulation of differing belief systems, I would point out that the utmost consideration needs to be paid to the cultural differences that differentiate peoples around the world.

That being said, Christmas is an amazingly global holiday.  It's always cool to see just how widely this tradition casts -- every year it seems to be something different.  

This year, advertising extended into peripheral.  Well, the agencies.  Below is a look at some of the videos that were created for clients (and stalker fans, like myself) by ad agencies around the world.

Enjoy!

M&C Saatchi

AKQA

W+K London
http://www.christmascardmakingmachine.com/