thank god you're a man!

While catching up with my blogging friends, and keeping my eyes open for inspiration for my upcoming campaign to battle binge drinking (oy . . .) I found these pieces awesome.  Very insightful.  Have a look-see.  (You  may have to enlarge them to see the glorious details.)

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Ido Ben Dor
Copywriters: Asaf Zelikovich, Elad Gabison
Art Director: Geva Gershon